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Our Story



J2 was founded in 2010 with the purpose of not being an exclusive brand, but a brand for all. My passion in cycling started when I was 16 and won my first race. I beat the field by a lap. My second race, I was 2nd......and got beat by a kid on a Huffy. That's when I got hooked.

Our products are created from our love of cycling and the sense adventure it brings. All items are manufactured from top materials and fabrics in unique designs for a one of a kind experience.  And cycling is all about the experience.